Alice on Wednesday is a unique themed store in Tokyo that brings the magical world of Lewis Carroll's 'Alice's Adventures in Wonderland' to life. It's not just a shop, but an immersive experience spread across multiple floors, each designed to evoke different aspects of Wonderland, from the White Room with its 'Drink Me' potions to the Queen of Hearts' room filled with accessories.
Visitors consistently praise the store's intricate decorations and the immersive atmosphere, noting the attention to detail in recreating the whimsical world of Alice. Many enjoy the interactive elements, such as peeking through keyholes to discover hidden tableaux and the Cheshire Cat's eyes that follow your movement. The unique merchandise, ranging from themed food and drinks to accessories and clothing, is a major draw for fans. However, some reviewers mention that the store can get very crowded, especially on weekends, which can detract from the experience.
To make the most of your visit, it's highly recommended to go during less busy times, such as mid-week in the daytime. This can help avoid the need for designated time slots that employees sometimes hand out during peak hours. Plan to spend about 30-60 minutes exploring the different floors. While there are many tempting items, consider what you truly want before buying, as some items might be novelty rather than practical. Don't forget to look for the single correct door among the multiple entrances to begin your adventure!
The store's current location is in the Shinjuku Marui Annex. Shinjuku Station is a major transportation hub in Tokyo, served by numerous JR lines (Yamanote, Chuo, Saikyo, Shonan-Shinjuku) and subway lines (Marunouchi, Shinjuku, Oedo). From Shinjuku Station, the Shinjuku Marui Annex is typically a 5-10 minute walk, depending on your exit. Look for signs pointing towards Marui Annex or Isetan, as they are in the same general area. Public transport is highly efficient in Tokyo, making it easy to reach.
The main complaint revolves around the crowds. To mitigate this, as mentioned, visiting on a weekday morning or early afternoon is your best bet. If you encounter a queue or time slot system, be prepared for a wait or consider returning at a less popular time. The experience is much more enjoyable when you can take your time to appreciate the details without feeling rushed.
